Investorial

I would like to get a series started about all the different RSP ads that are popping up for the season. What are the sales tactics of these mutual fund companies to get you to contribute to your retirement savings plans? How can we filter the truth from the marketing?

I’ll give you an example borrowed from Mark Cuban. Mark Cuban said that the smartest marketing that shampoo companies ingrained into the population was the slogan of “Rinse & Repeat”. It’s a genius way to get people to quickly use up your products and buy more! But no studies prove that rinsing and repeating will actually help versus just doing it once, and letting the shampoo bubbles work their magic!

I’m currently collecting any RSP ads in any media (internet, radio, television and print). When I have more spare time, I will examine these scrutinize these ads and I won’t hold back! For our American audience, I would also like to bring to light any type of marketing efforts you see in the Retirement plans, IRAs, 401Ks; whether it be internet articles, or advertising. Please submit to me, any advertising campaign that interests you, Canadian or American alike!

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