ETFs Grow Leveraged Wings! (For Good Or Evil?)
Doesn’t it warm your heart seeing those kids grow up right in front of your eyes? I remember when
ETFs Are A Paradox
ETFs are perfectly suited for market timers. Passive investors also like ETFs for the built in diversification. They tend to be less volatile than many traders would like. I still cannot make up my mind about an investment where speculators and long-term investors both sing its praises.
But my confusion shouldn’t deter anyone from giving ETFs a try right? How about the ProFunds leveraged ETFs whose mission is to seek to “double” the daily performance of a market index, or double the inverse, or opposite, daily move of an index. Sounds great, right? Let’s examine their marketing cliches!
Double The Trouble
The word “double” to investors has the same effect as the word “free” is to shopoholics — they’re condition to crave it! Examining the Marketwatch article and ProFunds write-up on Reuters, shows that this word is liberally used everywhere in the ProFund sales pitch.
Psychologically, “doubling” your return sounds irresistibly attainable and is heavily desired. It is why advisors still preach the rule of 72. Logically, why not go for more than twice the return if you are capable? Why not triple, quadruple the returns? Answer — it’s bad marketing! Remember fund managers and fund companies exist first to line their own pockets, then to attempt to earn those returns for you.
Bullish, Bearish, Ultra-Short
I’m also confused by the three strategies employed by ProFunds’ leveraged ETFs. These ETFs supposedly use borrowing, futures contracts, forward contracts, options and other techniques to create leverage. The techniques are nothing new as ProFunds is quick to point out that leveraged mutual funds already have been available for several years. That is true! But when was the last time you saw such mutual funds market and advertise leveraging as their main benefit? It has been tried, and it didn’t work!
What are ProFund ETFs’ three strategies? Here is MarketWatch’s description:
The first is a “bullish” ETF that uses leverage to double the market’s normal return. For example, if the S&P 500 index rose 2% in a day, the corresponding ProFunds ETF is designed to give investors a 4% return.
Second is a “bearish” strategy that aims to deliver the exact opposite, or inverse, of the market’s return. Accordingly, if the index declines 2%, then the inverse ETF aims for a positive 2% return.
Finally, a leveraged “ultra-short” bearish fund seeks to provide twice the opposite of the market’s return. So in the case of a 2% market decline, this portfolio would gain 4%.
Sounds strangely like a hedge fund with the market-neutral overtones, but with all the benefits of an ETF, right? A wolf in sheep’s clothing perhaps?
Read The Fine Print… Or The Prospectus
Dissappointedly, Marketwatch did not have the balls to warn about the magnified losses that can also come with leveraged investments. The closest they came to presenting the prudent point of view is:
Still, investors shouldn’t expect these funds to deliver exactly double or the inverse of an index due to trading costs and other fees. And the turnover rate for the ETFs is expected to be greater than 100%, according to the prospectus.
“A high level of portfolio turnover may negatively impact performance by increasing transaction expenses and generating taxable short-term capital gains,” the filing said.
High turnover? Potentially high MERs? Was I dreaming? Are they still talking about an ETF? Maybe I’m still stuck with the idea the ETFs mirror passive indexes. Sometimes kids grow up too fast, and you end up hardly recognizing them anymore!


