WebLoyalty (aka Reservation Rewards) Scam
16 March 2006
Sometimes, you missed those really small ambiguous charges on your credit card and they may come back to haunt you. I finally caught on about an $11 charge on my credit card recently that was billed to WLI*RESERVATIONREWARDS 800-7327031 CT. I do not remember this charge and promptly verified as to when it started. It was surprising to see I had not contested this charge since it started in November 2005.
This is an example where media information can be essential as various internet pages/posts/blogs helped me clarify the situation. The most informative one I found was a page on Adam Rosi-Kessel’s Fair & Balanced Weblog. Equally impressive was the information I found contained in the comments. This is a true testament to the conversational benefits of Blogs.
From the comments, I was able to determine that it was a previous purchase I executed on TigerDirect that led to this charge. After the purchase, I got an offer on the site stating that I can get $10 off my next purchase and I joined it. Nowhere during the process do I remember seeing membership fees or monthly dues being mentioned.
I called my credit card company who directed me to first dispute the charges. Armed with all the information I had, it was not hard to get the supervisor on duty, Tim, to refund all the 5 months of charges and cancel this supposed membership. I will monitor my next statement to ensure that the charges are reversed and stopped.
What do you think? Is this incident properly labeled as a scam, or simply an extremely shady business practice? This scheme seems to affect many online shopping sites, even without the knowledge of the site owner! The shopping cart system provider are that ones that have this agreement with WebLoyalty. If you are an online shopping site owner (especially TigerDirect!), please communicate to your shopping cart provider that you want to disable this feature!
I definitely won’t fall prey again. Fool me once, shame on you. Fool me twice, shame on me!