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Investorial



How To Achieve Financial Media Fame?

Investorial’s web statistics revealed that a few visitors came over via Jim Cramer Alerts. It’s not an overwhelming rush of visitors, so I wondered if Cramer faithfuls were hip to the blog game yet. Guess not! It might help if the blog welcomed you with graphic overlays and sound effects!

But it also got me thinking about what it takes to gain television fame! Mad Money has turned into an institution. And so has Jim’s CNBC colleague, Suze Orman with The Suze Orman Show. Many people have come and gone with their own hour of financial tidbits, but these two have the staying power. What does it take to achieve fame in the financial television media?

  • Is it catchy phrases like “cramerica”, “booyah” or “self-worth equals net-worth”?
  • Must you have the ability to speak loudly on command, and over-talk your callers?
  • Is it necessary to wear your emotions in front of the camera and possibly over exagerate them because it looks like you care?

Both Suze and Jim have all these traits. The bottom line is that its a television show. You can’t sell advertising for a high price if you don’t have the ratings to back it up. That means you are yesterday’s news without your 30 or 60 minutes of fame everyday. That’s priority number one! Everything else falls a distant second.

What’s Wrong With Canadians?
You don’t have to stay on CNBC for more than 10 minutes during the market hours to realize that the network operates and thrives on sensationalism. It’s almost like Fox News for politics — except it’s focus for financial headlines. But up north, there’s no outlandish tv figure, no brash financial host, and no catch phrases, eh! Is there something wrong with Canadians? Or is it something right?

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This entry was posted on Tuesday, May 16th, 2006 at 9:41 pm and is filed under Television. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own blog.

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